|
Journal Articles Jiang, M. and Menguc, B.. Brand as Credible Commitment in Embedded Licensing: A Transaction Cost Perspective, International Marketing Review. Volume 29, Number 2, 2012. Bell, S., Menguc, B. and Widing, R.. Salesperson Learning, Organizational Learning, and Retail Store Performance, Journal of the Academy of Marketing Science. Volume 38, Number 2, April, 2010. Auh, S. and Menguc, B.. Knowledge Sharing Behaviours of Industrial Salespeople: An Integration of Economic, Social Psychological, and Sociological Perspectives, European Journal of Marketing, December, Forthcoming. Menguc, B., Auh, S., Fisher, M. and Haddad, A.. To be Engaged or Not to be Engaged: The Antecedents and Consequences of Service Employee Engagement, Journal of Business Research, Forthcoming. Menguc, B., Auh, S. and Uslu, A.. Customer Knowledge Creation Capability and Performance in Sales Teams, Journal of the Academy of Marketing Science, Winter, Forthcoming. Menguc, B., Auh, S. and Yannopoulos, P.. Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability, Journal of Product Innovation Management, Forthcoming. Menguc, B. and Boichuk, J. P.. Customer Orientation Dissimilarity, Sales Unit Identification, and Customer-Directed Extra-Role Behaviors: Understanding the Contingency Role of Coworker Support, Journal of Business Research, Forthcoming. Yannopoulos, P., Auh, S. and Menguc, B.. Achieving Fit between Learning and Market Orientation: Implications for New Product Performance, Journal of Product Innovation Management, Forthcoming. Auh, S., Menguc, B., Fisher, M. and Haddad, A.. The Contingency Effect of Service Employee Personalities on Service Climate: Getting Employee Perceptions Aligned Can Reduce Personality Effect, Journal of Service Research. Volume 14, Number 4, November, 2011. Auh, S., Menguc, B., Fisher, M. and Haddad, A.. The Perceived Autonomy-Perceived Service Climate Relationship: The Contingency Effect of Store-Level Tenure Diversity, Journal of Retailing and Consumer Services. Volume 18, Number 6, 2011. Menguc, B., Auh, Seigyoung and Kim, Young Chan. Salespeople’s Knowledge-Sharing Behaviors with Coworkers Outside the Sales Unit, Journal of Personal Selling and Sales Management. Volume 31, Number 2, Spring, 2011. Menguc, B. and Auh, S.. Development and Return on Execution of Product Innovation Capabilities: The Role of Organizational Structure, Industrial Marketing Management. Volume 39, Number 5, 2010. Menguc, B., Auh, S. and Ozanne, L.. The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and Its Influence on Firm Performance, Journal of Business Ethics. Volume 94, Number 2, 2010. Auh, S. and Menguc, B.. Broadening the Scope of the Resource-Based View: The Contingency Role of Institutional Factors, Industrial Marketing Management. Volume 38, Number 7, 2009. De Clercq, D., Menguc, B. and Auh, S.. Unpacking the Relationship between Innovation Strategy and Firm Performance: The Role of Task Conflict and Political Activity, Journal of Business Research. Volume 62, Number 11, 2009. Menguc, B. and Auh, S.. Conflict, Leadership, and Market Orientation, International Journal of Research in Marketing. Volume 1, Number 1, 2008. Menguc, B. and Auh, S.. The Asymmetric Moderating Role of Market Orientation on the Ambidexterity-Firm Performance Relationship for Prospectors and Defenders, Industrial Marketing Management. Volume 37, Number 4, June, 2008. Auh, S. and Menguc, B.. Performance Implications of the Direct and Moderating Effects of Centralization and Formalization on Customer Orientation, Industrial Marketing Management. Volume 36, Number 11, November, 2007. Johnston, S. and Menguc, B.. Subsidiary Size and the Level of Subsidiary Autonomy in Multinational Corporations: A Quadratic Model Investigation of Australian Subsidiaries, Journal of International Business Studies. Volume 38, Number 5, 2007. Menguc, B., Han, S. and Auh, S.. A Test of a Model of New Salespeople’s Socialization and Adjustment in a Collectivist Culture, Journal of Personal Selling and Sales Management. Volume 27, Number 2, 2007. Menguc, B, Auh, S and Shih, E. Transformational Leadership and Market Orientation: Implications for the Implementation of Competitive Strategies and Business Unit Performance, Journal of Business Research. Volume 60, Number 4, 2007. Auh, S. and Menguc, B.. Diversity at the Executive Suite: A Resource-Based Approach to the Customer Orientation-Organizational Performance Relationship, Journal of Business Research. Volume 59, Number 5, 2006. Cousins, P and Menguc, B.. The Implications of Socialization and Integration in Supply Chain Management, Journal of Operations Management. Volume 24, Number 5, 2006. Menguc, B. and Auh, S.. Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness, Journal of the Academy of Marketing Science. Volume 34, Number 1, 2006. Merlo, O, Bell, S, Menguc, B. and Whitwell, G. Social Capital, Customer Service Orientation and Creativity in Retail Stores, Journal of Business Research. Volume 12, Number 59, 2006. Neville, B and Menguc, B.. Stakeholder Multiplicity: Toward an Understanding of the Interactions Between Stakeholders, Journal of Business Ethics. Volume 66, Number 4, 2006. Auh, S. and Menguc, B.. Balancing Exploration and Exploitation: The Moderating Role of Competitive Intensity, Journal of Business Research. Volume 58, Number 12, 2005. Auh, S. and Menguc, B.. Top Management Team Diversity and Innovativeness: The Moderating Role of Inter-Functional Coordination, Industrial Marketing Management. Volume 34, Number 3, 2005. Auh, S. and Menguc, B.. The Influence of Top Management Team Functional Diversity on Strategic Orientations: The Moderating Role of Environmental Turbulence and Interfunctional Coordination, International Journal of Research in Marketing. Volume 22, Number 3, September, 2005. Bhuian, S.N., Menguc, B. and Bell, S.J.. Just Entrepreneurial Enough: The Moderating Effect of Entrepreneurship on the Relationship Between Market Orientation and Performance, Journal of Business Research. Volume 58, Number 1, 2005. Bhuian, S.N., Menguc, B. and Borsboom, R.. Stressors and Job Outcomes in Sales: A Triphasic Model Versus a Linear-Quadratic-Interactive Model, Journal of Business Research. Volume 58, Number 2, 2005. Menguc, B. and Auh, S. A Test of Strategic Orientation Formation versus Strategic Orientation Implementation: The Influence of TMT Functional Diversity and Inter-functional Coordination, Journal of Marketing Theory and Practice. Volume 13, Number 2, 2005. Menguc, B. and Barker, T.. Re-examining Field Sales Unit Performance: Insights from the Resource-Based View and Dynamic Capabilities Perspective, European Journal of Marketing. Volume 39, Number 7/8, 2005. Menguc, B. and Ozanne, L.K.. Challenges of the ‘Green Imperative’: A Natural Resources Based Approach to the Environmental Orientation-Financial Performance Relationship, Journal of Business Research. Volume 58, Number 4, 2005. Neville, B, Bell, S and Menguc, B.. Corporate Reputation, Stakeholders and the Social Performance-Financial Performance Relationship, European Journal of Marketing. Volume 39, Number 9/10, 2005. Bell, S.J., Menguc, B. and Stefani, S.. When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints, Journal of the Academy of Marketing Science. Volume 32, Number 2, 2004. Menguc, B. and Bhuian, Shahid N.. Career Stage Effects on Job Characteristics-Job Satisfaction Relationships Among Guest Worker Salespersons, Journal of Personal Selling and Sales Management. Volume 24, Number 3, 2004. Deng, J., Menguc, B. and Benson, J.. The Impact of Human Resource Management on Export Performance: Chinese Enterprises in Four Special Economic Zones, Thunderbird International Business Review. Volume 45, Number 4, 2003. Glenane-Antoniadis, A, Whitwell, G., Bell, S.J. and Menguc, B.. Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure, Marketing Theory. Volume 3, Number 3, 2003. Menguc, B. and Barker, T.. The Performance Effects of Outcome-Based Incentive Plans on Sales Organizations: A Contextual Analysis, Journal of Personal Selling and Sales Management. Volume 23, Number 4, 2003. Bell, S.J. and Menguc, B.. The Employee-Organization Relationship, Organizational Citizenship Behavior, and Superior Service Quality, Journal of Retailing. Volume 78, Number Summer, Summer, 2002. Bhuian, S.N. and Menguc, B.. An Extension and Evaluation of Job Characteristics, Organizational Commitment and Job Satisfaction in an Expatriate, Guest Worker, Sales Setting, Journal of Personal Selling and Sales Management. Volume 22, Number Winter, Winter, 2002. Dean, D.L., Menguc, B. and Myers, C.P.. Revisiting Firm Characteristics, Strategy, and Export Performance Relationship: A Survey of the Literature and an Investigation of New Zealand Small Manufacturing Firms, Industrial Marketing Management. Volume 29, Number 5, 2000. Kandampully,J., and Menguc, B.. Managerial Practices to Sustain Service Quality: An Empirical Investigation of New Zealand Service Firms, Marketing Intelligence and Planning. Volume 18, Number 4, 2000. Menguc, B.. An Empirical Investigation of a Social Exchange Model of Organizational Citizenship Behavior Across Two Sales Situations: A Turkish Case, Journal of Personal Selling and Sales Management. Volume 20, Number 4, 2000. Menguc, B.. The Earnings Gap Between Male and Female Sales Managers, Industrial Marketing Management. Volume 27, Number 5, 1998. Menguc, B.. Organizational Consequences, Marketing Ethics and Salesforce Supervision: Further Empirical Evidence, Journal of Business Ethics. Volume 17, Number 4, 1998. Book Chapters / Sections Menguc, B.. Elgar Companion to Consumer Research and Economic Psychology - Chapter: Search Processes. Editors: P.E. Earl; S. Kemp. Edward Elgar Publishing, Cheltenham, 1998. Conference Proceedings and Presentations Menguc, B., Auh, S. and Uslu, A. Reaping Efforts from Customer Orientation: The Moderating Role of Control Mechanisms, - The Academy of Marketing Science (12th World Congress), Muenster, Germany, July, 2005. Bell, S.J., Menguc, B. and Merlo, O.. From Individual Learning to Organizational Learning: The Contingent Role of Information Processing Capability, (Abstract) - Proceedings of the 2004 Winter AMA Conference, Scottsdale, Arizona, February, 2004. Bell, S.J., Menguc, B. and Merlo, O.. Social Capital, Customer Orientation and Creativity in Retail Stores - International Conference on Service Systems and Service Management, Beijing, China, July, 2004. Johnston, S. and Menguc, B.. Subsidiary Size and the Level of Subsidiary Autonomy in Multinational Corporations: A Trigonometric Model Investigation of Australian Subsidiaries - 46th Annual Meeting of the Academy of International Business, Stockholm, Sweden, July, 2004. Menguc, B. and Barker, T.. The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process - Annual Conference of the Academy of Marketing Science, Vancouver, British Columbia, May, 2004. Ozanne, L.K. and Menguc, B.. Strategic Concern or Moral Commitment?: A Stakeholder Theory Approach to Natural Environmental Orientation - 12th International Conference of the Greening of Industry Network: Partnerships for Sustainable Development, Hong Kong, November, 2004. Menguc, B. and Barker, A.T.. Critical Examination of Salesforce Commitment and Job Involvement as Contributors to Organizational Performance, (Abstract) - Proceedings of the 2003 AMS Annual Conference on Developments in Marketing Science, Washington, District of Columbia, May, 2003. Neville, B., Menguc, B. and Bell, S.J.. Stakeholder Salience Reloaded: Operationalizing Corporate Social Responsibility - Proceedings of the 2003 Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, December, 2003. Bell, S.J., Menguc, B. and Stefani, S.. When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints - Proceedings of the 2002 SMA International Conference, Heidelberg, Germany, June, 2002. Menguc, B. and Bhuian, S.N.. Job Performance and Actual Turnover in an Expatriate (Guest Worker) Sales Setting: The Moderating Role of Expatriate Adjustment - Proceedings of the 2002 AMS Annual Conference on Developments in Marketing Science, Sanibel Island, Florida, May, 2002. Neville, B., Menguc, B. and Bell, S.J.. Corporate Social Responsibility and Reputation in Context - Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria, Australia, December, 2002. Bell, S.J. and Menguc, B.. The Role of Organizational Citizenship Behaviors in Raising the Bar of Service Quality - Proceedings of the 10th Biannual World Marketing Congress, Cardiff, Wales, June, 2001. Menguc, B., Deng, B. and Dean, D.L.. Differences Between Low and High-Performance Exporters - Proceedings of the 2001 AMS Annual Conference on Developments in Marketing Science, San Diego, California, May, 2001. Menguc, B., Whitwell, G.J. and Uray, N.. Effects of Environmental Uncertainty on Organizational Search Activity in High-Tech Markets - Proceedings of the 2000 ANZMAC Annual Conference, Gold Coast, Australia, November, 2000. Ozanne, L.K. and Menguc, B.. The Influence of Natural Environmental Orientation on Business Performance and Employee Attitudes - Proceedings of the 2000 ANZMAC Annual Conference, Gold Coast, Australia, November, 2000. Menguc, B. and Dean, D.L.. How Firm Characteristics, Strategic Tools, Export Performance Level, and Internationalization Stage Differ According to Export Market Selection: An Investigation Using Psychological & Physical Distance/Closeness Effect - Proceedings of the 1999 AMS Annual Conference on Developments in Marketing Science, Coral Gables, Florida, May, 1999. Menguc, B. and Uray, N.. An Extended Model of Consumer Knowledge Assessment: A Cross-National Study - Proceedings of the 9th Biannual World Marketing Congress, Malta, June, 1999. Menguc, B. and Uray, N.. Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey - Proceedings of the 9th Biannual World Marketing Congress, Malta, June, 1999. Erem, T. and Menguc, B.. A Reexamination of the Operational Model of Export Marketing Strategy-Performance Relationship: An Empirical Study of Turkish Export Ventures - Proceedings of the 1998 AMS-Multicultural Marketing Conference, Montreal, Quebec, September, 1998. Menguc, B.. Exploring the Male/Female Earnings Gap Among Managers: A Case of Turkey - Proceedings of the 1998 AMS Annual Conference on Developments in Marketing Science, Norfolk, Virginia, May, 1998. Menguc, B. and Erem, T.. An Empirical Study of Export Product Adaptation and Its Antecedents for Turkish Export Ventures - Proceedings of the 1998 AMS Annual Conference on Developments in Marketing Science, Norfolk, Virginia, May, 1998. Menguc, B. and Uray, N.. The Influence of Prior Experience on Amount of Search and Search Correlates: A Study for Computer Search Behavior of Industrial Firms - Proceedings of the 1998 AMS Annual Conference on Developments in Marketing Science, Norfolk, Virginia, May, 1998.
|