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Journal Articles Ueltschy, Linda, Laroche, Michel, Tamilia, Robert and Yannopoulos, P.. Cross-cultural invariance of measures of satisfaction and service quality, Journal of Business Research. Volume 57, Number 11, 2004. Menguc, B., Auh, S. and Yannopoulos, P.. Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability, Journal of Product Innovation Management, Forthcoming. Yannopoulos, P.. Export Barriers Facing Canadian Exporters: The Role of Mental Models, Journal of Business and Policy Research, Forthcoming. Yannopoulos, P.. Impact of Market Entrant Characteristics on Incumbent Reaction to Market Entry, Journal of Strategic Marketing, Forthcoming. Yannopoulos, P., Auh, S. and Menguc, B.. Achieving Fit between Learning and Market Orientation: Implications for New Product Performance, Journal of Product Innovation Management, Forthcoming. Yannopoulos, P.. Defensive Framework in Global Markets: A Mental Models Approach, European Journal of Marketing. Volume 44, Number 7/8, 2010. Yannopoulos, P.. Factors Motivating Exports: The Canadian Evidence, Journal of International Management Studies. Volume 5, Number 2, 2010. Yannopoulos, P.. Export Assistance Programs: Insights from Canadian SMEs, International Review of Business Research Papers. Volume 1, Number 5, 2010. Yannopoulos, P.. The Market Share Effect: New Insights from Canadian Data, Journal of Global Business Management. Volume 6, Number 2, 2010. Yannopoulos, P.. The Role of Mental Models in Managerial Decision Making, The International Journal of Arts and Sciences. Volume 3, Number 12, 2010. Laroche, Michel, Ueltschy, Linda, Cleveland, Mark and Yannopoulos, P.. Service quality perceptions and customer satisfaction: Evaluating the role of culture, Journal of International Marketing. Volume 12, Number 3, 2004. Linda, Ueltschy, Krampf, Robert and Yannopoulos, P.. A cross-national study of perceived consumer risk towards online (Internet) purchasing, Multinational Business Review. Volume 12, Number 2, 2004. Yannopoulos, P.. Benefit Segmentation of the Near-Home Tourism Market: The Case of the Upper New York State, Journal of Travel & Tourism Marketing. Volume 8, Number 2, 1999. Yannopoulos, P. and Rotenberg, R.. Benefit Segmentation of the Near-Home Tourism Market: The Case of Upper New York State, Journal of Travel & Tourism Marketing. Volume 8, Number 2, 1999. Rotenberg, R. and Yannopoulos, P.. Cross Border Shopping Continues, The Business Quarterly. Volume 62, Number 2, Winter, 1997. Books Authored Yannopoulos, Peter. Marketing Strategy; (First Edition). Nelson Education, Toronto, Ontario, 2007. (471 pages). Book Chapters / Sections Yannopoulos, P.. The Current State of Business Disciplines - Chapter: Market Entry Strategies: Advantages, Requirements and Strategies for Effective Entry. Editors: Dahiya, S. B.. Spellbound Publications, 2000. Yannopoulos, P.. Ron Rotenberg, A Manager’s Guide to Marketing Research, Harcourt Brace & Co., Toronto, 1995. - Chapter: Multivariate Methods. Harcourt Brace & Co., Toronto, Canada, 1995. Yannopoulos, P.. Managing High Technology: Decisions for Success - Chapter: Are There Natural Market Structures in Canadian High Technology Industries?. Research Centre for High Technology Management, Carleton University, Ottawa, Canada, 1986. Conference Proceedings and Presentations Yannopoulos, P.. Multimarket Competition: Origins, Evolution, Mutual Forbrarance, and Propositions - Athens Institute for Education and Research Small /and medium Sized Enterprises Annual Conference, Lefkada, Greece, August, 2006. Yannopoulos, P.. Business Strategies for Small and Medium Sized Enterprises - Athens Institute for Education and Research Small and Medium Sized Enterprises Annual Conference, Lefkada, Greece, September, 2005. Yannopoulos, P.. Multimarket Competition: Literature Review and Propositions - Academy of Business Administration, Global Trends Conference, Aruba, Other / Not in List, December, 2005. Yannopoulos, P.. Late Mover Advantage: Strategies for Overtaking Pioneers - Academy of Business Administration National Conference, Las Vegas, Nevada, March, 2004. Yannopoulos, P.. Small Firm Advantage: Strategies for Competing Against Large Competitors - National Conference of the Academy of Business Administration, Las Vegas, Nevada, April, 2003. Gall, J., Cullen, C.W. and Yannopoulos, P.. Winery Retail and Tasting Room Operations: A Literature Review and Research Hypothesis - Bacchus to the Future - An International Wine Conference, St. Catharines, Ontario, May, 2002. Yannopoulos, P.. An Empirical Investigation Into Perceived Export Barriers Faced by Small Canadian Firms - Global Trends Conference, Academy of Business Administration, San Jose, Costa Rica, December, 2002. Yannopoulos, P.. Export Assistance Programs to Small Canadian Exporter: How Useful Are They? - Academy of Business Administration National Conference, Vancouver, British Columbia, April, 2000. Yannopoulos, P. and Michelis, L.. Factors Motivating Exports by Canadian Firms - Emerging Global Issues in the Next Millennium, Global Business and Technology Association, Montego Bay, Jamaica, April, 1999. Yannopoulos, P.. An Empirical Investigation of the Usefulness of Export Assistance Programs to Canadian Exporters - Academy of Business Administration National Conference, Toronto, Ontario, April, 1998. Yannopoulos, P.. An Empirical Investigation of the Factors Motivating Exports by Small Entrepreneurial Firms in Canada - The Entrepreneur and Entrepreneurship at the Dawn of the 21st Century Conference, Athens, Greece, May, 1998. Yannopoulos, P.. An Empirical Investigation of the Usefulness of Export Assistance Programs to Small Canadian Exporters - Institute of Business Administration and Technology International Conference, Toronto, Ontario, July, 1998. Yannopoulos, P.. A Lifestyle Segmentation of the Canadian Generation Xers - Academy of Business Administration, Global Trends Conference, Acapulco, Mexico, December, 1997. Yannopoulos, P. and Priovolos, G.. Generation Xers Consumer Ethnocentrism: A Cross-Country Comparison Using the CETSCALE - Academy of Business Administration, Global Business Trends, Contemporary Readings, Acapulco, Mexico, December, 1997. Yannopoulos, P. and Priovolos, George. Marketing to Generation X: A Cross-Country Comparison of Self-Reported Attitudes and Opinions - International Business Practices, Contemporary Readings, Athens, Greece, July, 1997. Other Publications Yannopoulos, P.. Market Entry Strategies: Advantages, Requirements and Strategies for Effective Entry. The Current State of Business Disciplines New Dehli, 2000.
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