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Journal Articles Kaciak, E., Cullen, C. and Sagan, A.. The Quality of Ladders Generated by Abbreviated Hard Laddering, Journal of Targeting, Measurement and Analysis for Marketing. Volume 18, Number 3-4, 2010. Kaciak, E. and Cullen, C.. A Method of Abbreviating a Laddering Survey, Journal of Targeting, Measurement and Analysis for Marketing. Volume 17, Number 2, June, 2009. Kaciak, E. and Cullen, C.. Analysis of Means-End Chain Data in Marketing Research, Journal of Targeting, Measurement and Analysis for Marketing. Volume 15, Number 1, October, 2006. Cullen, C., Kaciak, E. and Bramble, L.. Segmentation of the Off-Peak Wine Tourist in Canada’s Niagara Region, International Business & Economics Research Journal. Volume 4, Number 8, 2005. Kaciak, E. and Cullen, C.. Consumer Purchase Motives and Product Perceptions: a ’Hard’ Laddering Study of Smoking Habits of Poles, International Business & Economics Research Journal. Volume 4, Number 5, 2005. Books Authored Cullen, C.W., Pickering, G. and Phillips, R.. Conference Proccedings Editors - Bacchus to the Future, The Inaugural Brock University Wine Conference. Brock University Press, St. Catharines, Ontario, 2002. Conference Proceedings and Presentations Kaciak, E., Cullen, C. and Sagan, A.. Proposition for a new means-end chain-based method for market segmentation - The 23th Annual Meeting of International Conference of Pacific RIM Management (ICPRM 2013); Sponsored by Association for Chinese Management Educators (ACME), Las Vegas, Nevada, July, Forthcoming. Kaciak, E., Cullen, C. and Sagan, A. A Method of Market Segmentation Based on Laddering Data - International Academy of Business and Economics (IABE), Las Vegas, Nevada, October, 2011. Zoungrana, L. K., Jaeger, S. R., Kaciak, E., Cullen, C. and Lesschaeve, I. Determination of Both Positive and Negative Drivers of Purchase and Consumption of Organic Apples Using the Means-End Chain Theory - The 9th Pangborn Sensory Science Symposium, Toronto, Ontario, September, 2011. Kaciak, E., Cullen, C. and Sagan, A. More than just a cigar: An examination of the quality of ladders - The 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark, June, 2010. Kaciak, E. and Cullen, C.. A Method of Abbreviating a Laddering Survey - The 37th European Marketing Academy Conference (EMAC), Brighton, Great Britain, May, 2008. Cullen, C., Kaciak, E., Bramble, L., Wright, B., Seaman, A. and Williams, J.. Winter Wine Tourist in Canada’s Niagara Region - The 3rd International Wine Business & Marketing Conference, Montpelier, France, July, 2006. Kaciak, E. and Cullen, C.. Analysis of Means-End Chains Data in Marketing Research - The 35th European Marketing Academy Conference (EMAC), Athens, Greece, May, 2006. Seaman, Alfred, Williams, JJ, Wright, B. and Cullen, C.. Mindful Managing in the Wine Industry: Responding to the Terroir - Wine Business & Marketing Research, Montpellier, France, Summer, 2006. Wright, B., Bramble, Linda, Cullen, C. and Seaman, Alfred. Winery Proprietors’ Leadership Approach: The Niagara Perspective - Wine in the World: markets, tourism and globalization, Florence, Italy, Summer, 2006. Cullen, C., Kaciak, E. and Bramble, L.. Segmentation of the Off-Peak Wine Tourists in Canada’s Niagara Region - The International Applied Business Research Conference (2005), Puerto Vallarta, Mexico, Spring, 2005. Kaciak, E. and Cullen, C.. Multivariate Statistical Analysis of Laddering Data in Consumer Research - The 33rd Administrative Sciences Association of Canada Conference (ASAC), Toronto, Ontario, June, 2005. Bascik, K., Cullen, C. and Kaciak, E.. Consumer Purchase Motives and Product Perceptions: A - The International Applied Business Research Conference (2004), San Juan, Puerto Rico, Spring, 2004. Cook, G.L., Sainty, B., Glenney, J. and Cullen, C.W.. Benchmarking and Performance in the Ontario Wine Industry - Bacchus to the Future - An International Wine Conference, St. Catharines, Ontario, June, 2002. Cullen, C.W., Glenney, J., Sainty, B. and Cook, G.L.. Marketing Orientation and Winery Performance - Bacchus to the Future - An International Wine Conference, St. Catharines, Ontario, June, 2002. Gall, J., Cullen, C.W. and Yannopoulos, P.. Winery Retail and Tasting Room Operations: A Literature Review and Research Hypothesis - Bacchus to the Future - An International Wine Conference, St. Catharines, Ontario, May, 2002. Walker, JH and Cullen, CW. Label Decisions: A Conjoint Analysis Case Study - Bacchus to the Future - An International Wine Conference, St. Catharines, Ontario, May, 2002. Cullen, C.W., Whitehead, J.D. and Andri, W.. Strategic Partnerships in a Mature Industry: The Canadian Appliance Sector - 4th Recent Advances in Retailing & Services Science, Scottsdale, Arizona, July, 1997. Other Publications Whitehead, J.D. and Cullen, C.. The new employee in industrial relations. Human Resources Management in Canada Toronto, 1989.
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