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Brock Chancellor`s Chair for Research Excellence and Professor of Marketing
EDUCATION
1994, PhD (Marketing), Marmara University
1990, MSc (Management Engineering), ITU
1987, BSc (Management Engineering), ITU
RESEARCH INTERESTS
- Sales Force Management and Internal Marketing
- Marketing Strategy and Market-Focused Management
ASSOCIATE EDITOR
European Journal of Marketing
EDITORIAL REVIEW BOARD
- Journal of the Academy of Marketing Science
- Journal of Operations Management
- Industrial Marketing Management
- Journal of Business Research
- Journal of Personal Selling and Sales Management
- Journal of Marketing Theory and Practice
- International Marketing Review
Click here for Publications
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