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Professor of Marketing
Selected Publications
Karakaya, Fahri and Peter Yannopoulos (2010), “Defensive Framework in Global Markets: A Mental Models Approach,” European Journal of Marketing, vol. 44, no. 7/8, pp. 1077-1100.
Yannopoulos, Peter and Sofia Daskou (2010), “The Role of Mental Models in Managerial Decision Making,” The International Journal of Arts and Sciences, vol. 3, no. 12, pp. 416-431.
Yannopoulos, Peter (2010), “Factors Motivating Exports: The Canadian Evidence,” The Journal of International Management Studies, vol. 5, no. 2, pp. 82-88.
Yannopoulos, Peter, Seigyoung Auh, and Bulent Menguc, “Achieving Fit between Learning and Market Orientation: Implications for New Product Performance,” Journal of Product Innovation Management, (Forthcoming).
Yannopoulos, Peter (2010), “Export Assistance Programs: Insights from Canadian SMEs,” International Review of Business Research Papers, vol. 6, no. 6 (in print).
Yannopoulos, Peter and Margarita Kefalaki (2010), “Export Barriers Facing Canadian Exporters: The Role of Mental Models,” Journal of Business and Policy Research, vol. 5, no. 2 (in print).
Yannopoulos, Peter, “The Market Share Effect: New Insights from Canadian Data,” The Journal of Global Business Management, vol. 6, no. 2, 257-267.
Yannopoulos, Peter, Marketing Strategy, 1st Edition, Nelson Education, 2007.
Ueltschy, Linda, Michelle Laroche, Robert Tamilia, and Peter Yannopoulos (2004), “Cross-Cultural Invariance of Measures of Satisfaction and Service Quality,” Journal of Business Research, vol. 57, no. 8, pp. 901 – 912.
Ueltschy, Linda, Robert F. Krampf, and Peter Yannopoulos (2004), “A Cross-National Study of Perceived Consumer (Internet) Purchasing,” The Multinational Business Review, vol. 12, no. 2, pp. 1 - 25.
Laroche, Michel, Linda Ueltschy, Mark Cleveland, and Peter Yannopoulos (2004), “Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture,” Journal of International Marketing, vol. 12, no. 3, pp. 58 - 85.
Yannopoulos, Peter (2000), “Market Entry Strategies: Advantages, Requirements and Strategies for Effective Entry,” The Current State of Business Disciplines, vol. 1, no. 1, pp. 2619-2639.
Managerial cognition
Competitive dynamics
Product innovation
Marketing management
Export marketing
Small and medium sized enterprises
Sports marketing
Managerial expert systems
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