Trish Ruebottom
Contact Information
T 905 688 5550 x4170
F 905 378 5716
Office: TA 451

Trish Ruebottom

Assistant Professor

Dr. Trish Ruebottom received her PhD from the Schulich School of Business at York University (2013). She received an MBA from Trinity College Dublin (2004), and a BA (2000) and BSc (1998) from the University of Guelph.

Dr. Ruebottom's research interests lie at the intersection of social innovation and agency. Specifically, she explores the language employed by social enterprises and social movement organizations as they engage in creating social change. She is currently examining the role of storytelling in mobilizing stakeholders. Her work has been published in the Journal of Business Venturing, Journal of Business Ethics, MIT/Sloan Management Review and the Social Enterprise Journal.


* Institutional Theory
* Rhetorical Strategy and Narratives
* Entrepreneurship and Social Entrepreneurship
* Processes of Social Innovation


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