Dr. William Liddell is a native of Pittsburgh, Pa. He completed his Ph.D. at Penn State. Prior to coming to Brock in 1981, he was on the faculties of Penn State, Virginia Tech, William and Mary, and Kansas State. He has been a visiting professor in Australia, China, India, Pakistan, and Yugoslavia. He served as Dean of the College of Business Management in Karachi, Pakistan. He has been a guest lecturer at the Universities of Durham, Manchester, and Stirling, and the Tavistock Institute of Human Relations in the U.K.
Dr. Liddell's teaching specialty is International Organizational Behavior. He is the author of over thirty papers.
In addition to serving Brock, Dr. Liddell has served the community in a number of ways. He coached the Sir Winston Churchill S.S. basketball team for a number of years. The 1984 team went 24-3 and won the SOSSA championship. The 1987 team went 26-1 and won the SOSSA championship. In two games, all fifteen players on the 1987 team scored a field goal. Dr. Liddell was an assistant coach of the Brock University men's basketball team from 1990-1993. The 1991-1992 team won the Canadian national championship. He is in the Brock Sports Hall of Fame.
Dr. Liddell's wife, Sandra, is retired as Administrative Assistant to Ming Lin, M.D., Ph.D., Professor of Immunology, University of Pittsburgh Medical Center. He has two sons: Erik and Douglas. Both are Brock graduates. Erik has his Ph.D. from the University of Toronto and is a Teaching Fellow at King's College, a division of Dalhousie University, Halifax, Nova Scotia. Douglas has his MBA from Niagara University and is General Manager of the Hartford, Connecticut office of Groundwater & Environmental Services, Inc.
Dr. Liddell's research interests are in the areas of motivation theory (particularly expectancy theory), leadership (particularly the Vroom-Yetton-Jago model, and charasmatic/transformational leadership), and international organizations (particulary terrorist organizations like al-Queda).
Management Development and Consultancy
Dr. Liddell has extensive experience in management development and consulting in large, complex organizations, particularly in the public sector. His public sector clients include the U.S. Department of Defense, the U.S. Office of Personnel Management, the cities of Chesapeake, Hampton, Newport News, Norfolk, Portsmouth, and Virginia Beach, Virginia, and the Ontario Municipal Development Board. In the private sector, his clients have included Dibrell Brothers, Inc., Orix Inc. (in Japan, Pakistan, and the Middle East), and the Smithfield Packing Co. Inc.
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